London, 21 September - Philippine brands were declared winners of the prestigious World Branding Awards 2016 at a gala dinner held at Kensington Palace in London last 20 September.

World Branding 2016

Ambassador Evan Garcia (center) with Steven Tan of SM Supermalls (left)
and Tommanny Tan of Fern-C (right) at the World Branding Awards Ceremony

SM Supermalls and Fern-C won Brand of the Year in Supermarket and Vitamins categories, respectively. SM’s Senior Vice President Steven Tan and Fern-C’s President and CEO Tommanny Tan received their trophies proving that Filipino brands are globally competitive and truly world-class.
Philippine Ambassador to the UK Evan Garcia and Commercial Attaché Kristine Umali joined the representatives of SM Supermalls and Fern-C at the World Branding Awards as special guests at the event.

The other Philippine brand winners include Ayala Land (property developer), Jollibee (fast food chain), Lucky Me! (noodles), Meralco (energy/power), Petron (petrol/gas Stations), San Miguel (beer) and Tanduay (rum).

The World Branding Awards is the premier awards of the World Branding Forum, which recognizes the achievements and successes of brands around the globe. More than 2,800 brands from 35 countries were nominated for 2016-2017 and only 210 brands were awarded.

World Branding 2 2016

Left to right: Steven Tan of SM Supermalls, Commercial Attaché
Kristine Umali and Tommanny Tan of Fern-C

The World Branding Forum is a London-based global and non-profit organisation focused on improving standards in the branding industry not just for trade but also for consumers. It has recognized some of the world’s largest brands including Apple (US), British Airways (UK), Louis Vuitton (France), and Mercedez-Benz (Germany). More than 120,000 consumers voted for this year’s awards. END